Amy Joy
Drozdiak
Digital Marketing & Communications
Professional
ABOUT
Amy is an experienced marketing and communications professional with 10 years of corporate and agency experience, marketing to both B2C and B2B audiences. She has demonstrated expertise in leading digital marketing strategy, developing, managing and optimizing websites, strategic marketing and communications plans, designing full-funnel marketing programs and campaigns, improving sales enablement strategies, enhancing brand awareness, driving qualified leads and optimizing conversion rates.
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A blend of strategic and creative, empathetic and analytical, Amy has the innate ability to connect with and deeply understand the wants, needs and preferences of clients and customers - using those insights to pinpoint and hone their unique positioning, and deliver successful Marketing programs that support key business goals.
Amy effectively balances the human-side of Marketing with strong business acumen, leading targeted and data-driven initiatives that achieve business goals and have direct impact on sales pipeline growth. Most recently, she has been leading Digital/Web strategy and initiatives for Product and AI at a Fortune 500 global SaaS company.
SKILLS & EXPERTISE
Technical Skills & Areas of Expertise
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Creation & Deployment of Multi-channel Marketing Campaigns: Leading all aspects of marketing across a wide range of marketing channels (email, direct mail, social, events, video, display, web).
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B2B, Sales, and Technical Marketing Content Development; Content Marketing Campaigns. White papers, Webinars, Sales Decks, Case Studies, ABM Campaigns.
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Architecting Digital User Journeys
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Web Analytics Management & Reporting
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Directing Web Initiatives: Directing work of Web Development, Design, Content and SEO teams on new website build projects and ongoing optimization of UX elements, web content, SEO strategy/implementation and design for current sites.
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Web Experiences & Landing Pages Design and Development: including A/B testing and optimization (Instapage, Unbounce, AEM).
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Web Content Management (Wordpress, AEM)
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Strong Competency in CRMs (Salesforce & Hubspot)
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Paid Social Campaign Management (FB/Meta/Instagram, Snap, TikTok)
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Digital Media Planning & Buying (GDN, DV360)
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Paid Search Strategy/SEM Management (Google Ads)
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Developing & Executing Email Marketing Campaigns (ActiveCampaign, MyEmma)
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Google Suite Expertise (Google Analytics, Google Tag Manager, GMB)
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Leading Acquisition & Implementation Efforts on MarTech Integrations/Solutions.
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Key Business Skills
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Excellent Written and Verbal Communication; Strong Presentation Skills.
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Outstanding Client-facing and Relationship Management Skills: Managing relationships with Agencies, External Vendors, Clients, Internal Teams and Business Partners/Affiliates.
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Skilled in Building Trust and Collaborating with Executive Leaders and C-Suite.
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Budget Development and Management: Project, Campaign and Annual Budgets.
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Personnel Management & Leadership.
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Project and Team Management: Managing cross-functional teams and project deliverables.
WORK EXPERIENCE
Present
Senior Digital Marketing Manager
Workday (contracted via The Judge Group)
Pleasanton, CA
2021 - 2023
Senior Manager, Marketing & Digital Strategy
ChanceLight
Remote
2018 - 2021
Digital Marketing Specialist
ChanceLight
Nashville, TN / Remote
2017 - 2018
Marketing Communications Consultant
Moxie Marketing Agency
San Jose, CA / Remote
2016
Marketing Team Lead, Digital Campaigns Activation
National Sport Association Client (contract project)
San Antonio, TX
2014 - 2015
Corporate Communications & Marketing Intern
University Health Care System Hospital
San Antonio, TX
WORK SAMPLES
Collateral + Ad Creative
Landing Page/Digital Experience Work Samples
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Content Writing Samples
Website Projects
EDUCATION
Trinity University
B.A. in Communications
(Communication Management & Marketing minors)
San Antonio, TX
KEY ACHIEVEMENTS
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Architected strategy and directed execution of 4 net new website build projects, from initial concepting to launch:
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Atlantis Academies (2019)
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ChanceLight Education (2020)
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Spectrum Schools (2021)
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Marketing Lead, Digital Strategy & Communications Launch Plan - National Rebranding Campaign (2018)
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Senior Marketing Lead, B2B Marketing + Sales Enablement Strategic Plan (2021 – 2023)
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Senior Digital Strategy Lead on Workday AI Masterclass (2024)